Modern fast food in Rabat offers customers a polar opposite experience from the bustle of the medina. Restaurants give way for budding teenagers couples and cheerful families. Greasy aromas of “McNuggets” and “Big Macs” compete for space in an atmosphere of anticipation, where the wait can take up to 15 minutes. However, customers will also find food triple the price.
“It’s the culture.” states 33-year-old local chef, Hicham Radi. “The rich people go to famous places like McDonalds”
According to the World Bank, the average Moroccan family can be identified as lower middle income.
